We have much to be thankful for, at the very least where Pokémon GO is concerned. The game’s second ever in-game event went live today, promising double XP and Stardust for all activities until November 30th. It’s another reason to get out there and keep walking, which we’ll be needing as the temperature drops. The game also made its first-ever addition of a new Pokémon in the form of Ditto: the squishy little mimic that people have been finding in the guise of common Pidgeys and Rattatas. This means that the event is giving out 4X experience for anyone with a lucky egg active, so it’s a good moment to continue that long slow climb into the upper levels.
I don’t expect this one to be as big a deal as the Halloween event, for several reasons. For one thing, the Halloween event got a bit of a boost for the sole reason that it was the first of its kind. On top of that, candy is a more valuable currency than Xp or Stardust: the only real endgame activity in Pokémon GO is completing the Pokédex, which made the prospect of filling in the gaps with double candy exciting. And the fact that the Halloween event had special spawns gave the whole thing an important aesthetic differentiation: when you walked outside, the Pokéworld felt different, all swarmed with Ghastly and Cubone. The Thanksgiving event has no equivalent — so far, even the loading screen art is still the same old Halloween tableau.
At the time of this writing, Pokémon GO has climbed back up to #4 on the app charts: a nice boost, to be sure, but far from the overnight return to #1 that accompanied the Halloween event. I expect that to continue throughout the event, even if it might creep up a little bit higher as people go on vacation. There’s just a little less to be excited about this time around, though we are now looking forward to a hopefully more celebratory Christmas event. Expect this sort of thing to be a regular feature of Pokelife going forward, like it is with most other games of this type.