More U.S. shoppers are rushing to their phones and tablets rather than to physical stores on Black Friday than ever before.
U.S. consumers spent a record $1.2 billion via mobile on Friday, according to a new report from Adobe. This represents a generous 33% increase from last year. Online spending as a whole also blasted through previous records, with shoppers spending $3.34 billion overall, a 21.6% jump over last year.
“Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year,” Tamara Gaffney, principal analyst and director at Adobe Digital Insights, said in a press release. “Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday.”
The best-selling electronics on Black Friday were Apple iPads, Samsung 4K TVs, Apple MacBook Air, LG TVs and the Microsoft Xbox, according to the report. It appears that video games and consoles were hot-ticket items, with the Nintendo NES Classic, the Playstation VR bundle, and the Playstation 4 Call Of Duty: Black Ops bundle being quick to sell out. And the five best-selling toys were Lego Creator Sets, Razor electric scooters, Nerf Guns, DJI Phantom Drones and Barbie Dreamhouse.
While these spending numbers set a new record, the U.S. still lags behind a number of other countries in online spending. In China, for example, the e-commerce site Alibaba generated over $1 billion in sales in the first five minutes of Singles Day this year. It went on the bring in $17.8 billion in total online sales. That’s almost the entire GDP of Iceland.