Shoppers didn’t wait until Cyber Monday to do their online shopping with purchases setting retail records.
Black Friday became the first day in retail history to drive over one billion dollars in mobile revenue and jumping 33% over last year according to Adobe. The digital solutions company based their findings on data from 22.6 billion visits to retail websites.
“Shoppers hit the buy button at unprecedented levels as conversion rates were up nearly a full percent across all devices in the evening hours on Black Friday,” said Tamara Gaffney, principal analyst and director at Adobe Digital insights. Gaffney said that will with the full day coming in at $3.34 billion, Black Friday may have dethroned Cyber Monday as the largest online shopping day of the year.
The data also gave retailers insight as to what may be the top gift items this season and what could possibly sell out. The five best selling toys were Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones and Barbie Dreamhouse. The five best selling electronics from Black Friday were Apple iPads, Samsung 4k TV’s, Apple’s MacBook Air, LG Televisions and Microsoft Xbox.
Parents better not procrastinate on some toys. Adobe also determined which toys and electronics might sell as as out-of-stock messages popped up at a rate of 10.5%, just slightly lower than last year. The electronic items include Nintendo NES Classic and 3DS Solgaleo Lunala Black Edition. PlayStation VR bundle, PlayStation 4 Call of Duty Black Ops bundle and Xbox One Madden NFL 17 console bundle. The toys include Lego Star Wars Advent calendar, Paw Patrol Jungle Tracker Cruiser Vehicle and Little Tikes Horse & Carriage. Items under $300 were 20% more likely to sell out.
So far the most popular item sold in November is the PlayStation 4 video game console. It is beating Microsoft Xbox One in sales between Nov. 1-24. Adobe also found that game console prices jumped 3.2% on Black Friday as compared to Thanksgiving.
Samsung 4K televisions are the top choice followed by Vizio. Television prices fell 23.2 %, while tablets got the biggest discount with prices falling 25.4%.