HP is doing a good job of focusing on growth and emerging areas while still supporting legacy markets for the volume it provides. HP is investing a lot into innovation and taking risks and it’s really starting to show with their latest products like the HP Spectre, HP ENVY Curved AIO, Folio G1, the Elite X3 smartphone. The premium Windows notebook and 2-in-1 market is growing and HP has amped up their premium notebook game over the course of the past few years more than any company I track. Those new products are paying off financially or, if nothing else, from an ‘innovator’ brand metric giving HP some technology leadership points with customers and channels. Many of these improvements have been driven by HP’s own ‘insights engine’ where the company listens and reacts to consumer input. HP wants these improvements to translate into net promoter score (NPS) which HP watches like a hawk. This brings us to CES where HP updated a bevy of products as well as releasing some brand new ones.
HP is leading CES off with a series of new products that build on the creative products that HP has been working on over the past few years and boosting their premium profile.
The HP EliteBook x360 is one of those products, made for the enterprise bringing durability, manageability and security along with it. HP says that their north stars are design, security, and collaboration to address a future workforce and workplace where millennials and their co-workers are more mobile and working together is both easier and more challenging in some ways more than ever before. I believe the better the tools that IT provides and the more consumer-looking and acting they are, the less likely their employees will bring their own devices and create more security challenges.
HP says the EliteBook x360 is the thinnest business convertible in the world at 14.9mm, which should come as a relief for a lot of business users looking for a convertible.
HP also says that it clocks in a battery life of 16 hours, which I believe will be closer to 10 hours of continuous use. That claim, along with the 50% charge in 30 minutes’ claim are both impressive for virtually any notebook, let alone a business convertible. Businesses will appreciate the legacy ports even though it comes with Thunderbolt 3 over USB Type-C which brings two different and future technologies with a single port. HP products have worked flawlessly over Thunderbolt 3 and USB Type-C for me, unlike other vendors.