Pre-orders for PlayStation VR saw the £349.99 head mounted display shoot to the top of Amazon's video game best-sellers chart.
Launch day stock of PS VR apparently sold out in under an hour, but this didn't stop more orders from flooding in.
Not only is PS VR currently the retailer's best-selling video game item, but the required PlayStation Camera has jumped up to seventh. Sales of PS VR title Until Dawn: Rush of Blood are also up 440 per cent.
You can pre-order PS VR now, but Amazon is unable to guarantee launch day delivery.