2K has named Indiana Pacers All-Star shooting guard Paul George as cover athlete of NBA 2K17, coming to PS4, PS3, Xbox One, Xbox 360 and PC in September.
"I have been playing NBA 2K as long as I can remember, and to be honoured as cover athlete of NBA 2K17 is a blessing and vote of confidence that my hard work on and off the court has paid off," said Paul George.
"I’m excited to partner with 2K and hope to help take the franchise to the next level".
George will also serve as the cover athlete for NBA 2K Online in China.
2K also revealed the Early Tip-Off date for NBA 2K17, with fans able to pre-order at participating UK retailers to receive their copy of the game beginning on Friday, September 16.
It was previously announced that Los Angeles Lakers' Kobe Bryant will feature on the cover of the NBA 2K17 Legend Edition.