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AMD reveals $199 Radeon RX 480 GPU claiming $500 performance -

AMD has unveiled the Radeon RX 480, a new Polaris architecture-based graphics card, due to launch on June 29 priced only $199 for the 4GB edition. We're yet to hear info on UK pricing.

The hardware maker claims the the Radeon RX 480 will deliver the world's most affordable solution for premium PC VR experiences, delivering VR capability more commonly found in $500 GPUs.

"VR is the most eagerly anticipated development in immersive computing ever, and is the realization of AMD's Cinema 2.0 vision that predicted the convergence of immersive experiences and interactivity back in 2008," said Raja Koduri, senior vice president and chief architect of Radeon Technologies Group.

"As we look to fully connect and immerse humanity through VR, cost remains the daylight between VR being only for the select few, and universal access for everyone. The Radeon RX Series is a disruptive technology that adds rocket fuel to the VR inflection point, turning it into a technology with transformational relevance to consumers."

HTC, makers of the Steam VR Vive seems pretty pleased with the new GPU.

"We congratulate AMD for bringing a premium VR ready GPU to market at a $199 price point," said Dan O'Brien, vice president of virtual reality, HTC. "This shows how partners like AMD survey the entire VR ecosystem to bring an innovative Radeon RX Series product to power high end VR systems like the HTC Vive, to the broadest range of consumers."

"We've seen an incredible range of immersive applications and game-changing experiences that have given millions of people around the world their first taste of virtual reality," said Nate Mitchell, VP of Product, Oculus. "AMD is going to help drive that adoption forward even more by bringing their high-end VR GPUs to the $199 price point."

We're yet to see benchmarks for the new GPU, but online commenters are placing it in the region of the GeForce 970 and 980.

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