Over 40 million PlayStation 4 consoles have been sold worldwide since launching in November 2013, Sony announced earlier today.
The figure accounts for the actual number of units sold through to consumers, not just shipped. In addition, over 270.9m PS4 games have been sold digitally and at retail.
"We are truly grateful for the enormous support from our fans and partners across the globe, which helped us achieve this significant milestone in such a short span of time," said Andrew House, President and Global CEO of Sony Interactive Entertainment.
"We will strive to deliver even more exciting gaming experiences to our users, further driving the momentum and accelerating the expansion of the PS4 platform and its business this fiscal year by offering an unparalleled line-up of games, bringing our virtual reality system, PlayStation VR, to market and providing ground-breaking features and network services."
The new milestone follows five months after Sony that the console had sold 35.9m units, and just days after it revealed that it expects to sell 20 million PS4 consoles during its current financial year. A more powerful PS4 system, reportedly codenamed PlayStation Neo, is also rumoured to be in development.
Microsoft has not provided an update on Xbox One sales figures since November 2014.