Marvel's partnership with Sony and Insomniac for the new Spider-Man game for PS4 is the start of a brand new era for Marvel video games in which the business will be selective and work with only the industry's best, says Marvel Games head Jay Ong
"When I joined, I knew that with a treasure trove of some of the greatest super hero stories and characters ever, it should be our mission to devote ourselves to making these great, epic games our fans will love," Ong told GamesIndustry.biz. "So along with the senior execs at Marvel and my team within the games business, we devised a brand new strategy to be very selective and only partner with the best game companies on earth. We wanted to work very selectively with companies that shared our vision, our ambition, and really usher in a brand new era for the Marvel games business."
Ong adds that this new strategy is "for the most part" focussing on triple-A games for consoles, but added that "part of our strategy to have a relatively diversified portfolio that meets different kinds of audiences and gamers' tastes".
Spider-Man is just the start, with Ong not ruling out working once again with previous partners such as SEGA, Capcom and Activision, the latter having publishing Spider-Man games since 2000.
"We've had a long history of success with Activision, and we still have a great relationship with them," Ong said. "But the future of the Spider-Man console games is with Sony and Insomniac. We're delighted about this partnership, and that's something that's going to continue forward.
"With [regard to] other console partners, stay tuned. There's many more interesting additional things to come. But Activision is in the past, with regards to Spider-Man."