One of the key reasons behind Sony's decision to launch PS4 Neo is to try and prevent high-end users from abandoning PlayStation and heading to PC where "the finest graphical performance" is available, PlayStation boss Andrew House has said.
"We did think there was an opportunity to reflect on the traditional lifecycle, and on 4K technology, and say maybe there's an opportunity, within the course of a normal lifecycle to offer something else, something a little bit better, for a segment of the market that feels that this is important," explained House to The Guardian.
He adds: "We've traditionally seen that some of the core audience tends to gravitate back to high-end PCs at some point because these are the people who want the finest graphical performance.
"So here's a great opportunity to have them stay within our ecosystem."
Whilst Sony did not reveal PlayStation Neo at E3, it did confirm its existence prior to the show. Expect more news on the system later this year.