Virtual reality is in its early days and is still seeking a piece of content that defines the platform, Warner Bros. Interactive Entertainment president David Haddad has told GamesBeat.
"It's mostly a personal observation, but if you look at platforms and how they scale and when they scale — broadly, for me, VR is a platform, even though there are several pieces to it – they ultimately all have some piece of defining content," explained Haddad. "The Xbox had Halo. The Wii had Wii Sports. HBO had the Sopranos that propelled them.
"Hopefully this holiday we'll see more of that defining content. But given that we're in the early stages with this, we'll see it evolve."
Warner will be an early supporter of PS VR with Batman: Arkham VR, and Haddad sees this as an opportunity to learn.
"It's clearly early days for VR, but it's a place where, particularly with beloved brands like Arkham and studios like Rocksteady, we just want to be in the space learning."
He added: "It's hard to report in the business of it, the return on investment and all that stuff. But it was an easy decision to put one of our greatest gaming brands with one of our greatest studios against this effort."
Pre-order PlayStation VR now ahead of its October 13 launch(?)